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Friday, 23 April 2010

Textual Analysis of music video - Milkshake by Kelis

http://www.youtube.com/watch?v=y2SZPb7UUtc&feature=related

Narrative - Milkshake, by kelis depicts a young woman in diner - singing, and dancing along to the song. Amoungst other things within the video she appears to be attrackting more customers, drawn to her 'milkshake'. We know that the milkshake refers to her breasts, because numerous clips within the video show her scantily clothed, or pairs - such as cherries, bagels, shakes and fried eggs.

Settings - In the street, outside the diner - in the front of house and in the kitchen.

Camera angles/shot types - (start to finish) - establishing wide shot, close up, ECU, MCU, handheld camera, tilt, pan shot, two shot.

Character presentation/costume/make up - Kelis and dancers - little clothing, showing of her assets, heavily made up to give a dominatrix look. Background people (other customer and kitchen staff) normally dressed and made up.

Soundtrack - To begin with, whilst kelis is approaching the diner we are able to hear the diegetic sound of life on the streets, when she entres the diner, the song begins.

Editing - Small amounts of editing applied to give the video a faster feel to match the pace of the music. No other apparant effect applied.

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