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Thursday, 22 April 2010

Textual analysis of music video - Telephone, By Lady Gaga ft Beyonce


http://www.youtube.com/watch?v=EVBsypHzF3U

Narrative - The video for telephone, has a fairly simple narrative. Lady Gaga is put in prison, for an un-known crime, and is contacted by phone. She is then bailed out by beyonce, and the two drive in a yellow truck to a roadside cafe. Beyonce talks to a man who we can presume is an ex-lover and then poisons him whilst he is away from his coffee. Lady Gaga who is the chef of the cafe has put poison in every ones food and drink, a massacre is caused with everyone dying. Lady Gaga and Beyonce then leave the scene of the crime and flee from the police.

Settings - Prison - inside - cells, cantine, offices. Outside - Yard, front of prison/Inside the cockpit of the truck/cafe - front of house and kitchens/by the truck in the desert.

Lighting - Indoors is very much un-natural high key lighting - bright white. Outdoors - has a more natural feel, however doesn't feel 100% real.

Camera angles/shot sizes/camera movements -to begin with the majority of shots are establishing mid shots. This helps to set the scene. As the music pics up though, a larger amount of wide and close ups are used with very fast editing. Other shots that i noticed are as follows - ECU/MCU/extreme wide and long shots.
Character presentations - As lady gaga has a reputation for her dress sense, and make up it is natural that she should follow this theme in her videos. With outrageous or no clothes on she always follows the dress code of the unexpected. She is presented with yellow hair, and brash make up from the start.
Soundtrack - Telephone follows an un usual format for the music video, featuring more speech than vocals making the video 10 minutes long! The soundtrack we hear is a theatrical performance, almost like a musical as the characters break into song with no warning. Despite this the effect that we get from the video is one that is quite like no other, with feeling that you would get after watching a theatrical performance as opposed to a music video.

Editing - Slow at the start of the song, speeds up towards the end, when the pace picks up. No noticeable special effects.




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